In 1978, I began my 4 years apprenticeship as a Traditional Signwriter in Coffs Harbour.

Back then, there were no computers, vinyl cutting plotters, digital printers or adhesive vinyls. The tools for a traditional Signwriter were brushes, paints, a mahl stick, chalk and a ladder. The skills to achieve and execute a perfect letter style, drawn by hand, took years to perfect. But those skills, learnt during my apprenticeship, are still valuable for making signs today. They are vital in producing a balanced, professional and quality sign, even if the tools to make them have changed. With the ever-evolving sign industry, Signwise has always up-to-date with the latest signage equipment and technology. But with these developments in the sign industry, the term “Signwriter” is loosely used and today most companies would be better-described as “Signmakers”.


In 1996, armed with a vast knowledge and a wealth of experience, Jacqui and I opened Signwise Signs. We are proud that Signwise is a small family run business with a focus on offering personalised advice and service to our customers. The most important values for Signwise have always been to produce “Quality” signs whilst also providing service, realistic costs and building and maintaining a long-term relationship with our clients.

We have always been a “One Stop Sign Shop”. Providing everything sign-wise from design to manufacturing in house and installation.

• Business Signage • Shopfronts • Digital Printing
• Vehicles/Car Wraps + Signage • Truck Signage
• Custom Stickers & Decals • Banners + A-frames
• Traditional Hand-Painted Signs • Honour Boards in Gold Leaf
• Murals + Frosting • Business Cards • Graphic Design



Business Owner & Traditional Tradesman Signwriter

Deane is a traditional tradesman sign writer with over 40 years experience providing quality custom signage to the Coffs Coast with 25 years in business with Signwise Signs and an extensive new range with Weddings wise & Babieswise.


Social Media & Marketing

Gretchen is our Social Media & Marketing guru with a passion for the Weddingswise and Babieswise businesses. Gretchen is a key factor in development of new products and new ideas that push the businesses creatively.


Business Owner / Accounts & Management

Jacqui is an experienced office & accounts manager with over 25 years in business with Signwise Signs. Recently, Jacqui had identified the demand, partly through increased enquiries, for a high-quality wedding, event signage, décor and personalised baby products for Weddingswise and Babieswise. Manufacturing and supplying both for the Coffs Coast and throughout Australia.


3rd Year Apprentice

Patrick is our 3rd year apprentice and signwriter tradesman in the making. Patrick helps with the development and construction of all products and is passionate about making quality products.


Graphic Designer

Leanne is an accomplished graphic designer with over 12 years experience in the industry and has recently joined our team to help bring new designs and creativity with Signwise & Weddings wise.



Amelia is our enthusiastic trainee developing her knowledge in the Weddingswise and Babieswise businesses.